May 11, 2010 | Zoltan Arva-Toth |Software|Comment|
Hasselblad’s Phocus 2.5 for Apple computers allows users to import raw files from more than 150 DSLR cameras, and features support for most standard image file formats. The supported camera models include products from Canon, Nikon, Leica, Sony, Fuji, Olympus, and more. Photographers who use Leaf digital backs also benefit from this upgrade, with the inclusion of raw support for Leaf digital backs. Phocus 2.5 for Mac will be available for download from the Hasselblad website starting 19 May.
The new conversion support will be in the Mac version exclusively, and utilizes the imaging engine built into the Mac OS to perform the conversions. Phocus 2.5 for Mac will be a free download when it comes available on May 19, 2010. The list of supported formats is the same as that of Apple Aperture, says a Hasselblad press release (below). Phocus is an free software package designed for Hasselblad cameras. Phocus software provides all the power, performance and advanced tools that photographers desire in an easy-to-use and attractive working environment, making even the largest files simple to handle. Download (Win + Mac) Examples from Our Customers. Submitted by: James Greaves. This is my nephew Grant. I Isolated him from the background and applied a Blur Width of 7 pixels at 100%, then repeated with a Blur Width of 4 pixels at 100%. I also softened some of the pixelation in the face afterwards, but the main impact is caused. To run Phocus on older versions of OS X please visit our software archive. Phocus requires at least 2 GB of memory, where 8 GB or more is recommended. System Requirements Graphics adapters You should be aware that the Phocus viewer utilizes the processing power of the GPU - therefore using a Mac with a high performance GPU is definitely an. Hasselblad has announced Phocus, a RAW photo processor for the Mac. Itt looks a lot like Apple’s Aperture and Adobe’s Lightroom, and appears a lot easier to use than, say, Nikon’s Capture NX.
Hasselblad Press Release
Hasselblad releases new Phocus 2.5 featuring extended third party file support for Mac users
11/05/2010 In addition to a range of new photographer-oriented features, Phocus 2.5 for Apple computers allows users to import RAW files from more than 150 DSLR cameras, and features support for most standard image file formats, making Phocus more flexible and powerful than ever before.
Hasselblad today announced the release of Phocus 2.5 for Mac, breaking new ground by adding RAW support for more than 150 third party digital cameras, including cameras from Canon, Nikon, Leica, Sony, Fuji, Olympus, and more, as well as support for the most common file formats such as TIFF, JPEG, DNG, and PNG. This added file support results in a single, comprehensive - and free - solution that will enable all Hasselblad photographers to streamline their work process by working with both Hasselblad images and those captured with their 35mm DSLRs in one and the same application. Phocus 2.5 also contains a number of new and exciting features that improve workflow and image quality, in addition to further enhancing Phocus’s open environment by enabling the photographer to share keywords from Aperture and Lightroom. Photographers who use Leaf digital backs also benefit from this upgrade, with the inclusion of RAW support for Leaf digital backs.
“This new version of the software is perfectly in line with our overall ambition of providing the most seamless, photographer oriented tools possible,” says Peter Stig, Product Director at Hasselblad. “Most high-end shooters work with a range of cameras, some Medium Format, some 35mm, depending on the challenges of the job at hand. Phocus 2.5 allows Mac users to stay in the same familiar and powerful Phocus environment, regardless of what type of camera the files come from. In addition,” he continues, ” the support for Leaf backs gives photographers the ability to accurately evaluate the benefits of moving towards an integrated Hasselblad product, such as one of our new medium format DSLRs H4D-40, H4D-50 or H4D-60.”
The key to Phocus 2.5’s file support capabilities is a clever use of Apple’s OS X, as Peter Stig explains: “The new Phocus 2.5 architecture has been tailored to use the imaging engine of Apple’s OS X operating system and takes full advantage of OS X’s support for a wide range of digital cameras, allowing us to support this range of non-Hasselblad files. Support for additional cameras will come with each new version of OS X. Tethered capture is not supported.”
“In addition,” says Peter Stig, “for 35mm DSLR shooters considering the move up to Medium Format, Phocus 2.5 for Mac provides a great opportunity to get acquainted with the Hasselblad world of Medium Format photography and image processing, including workflow options with browsing, adjusting and processing 35mm RAW image files.”
Maintaining the strengths of Phocus 2.0, the new release allows current Phocus users to seamlessly transition to version 2.5, with no learning curve. For those previously unfamiliar with Phocus, switching to the “lite” mode provides a user-friendly and streamlined interface that still provides access to the most important core features such as browsing, and the new full quality printing and slideshow creation options.
“With the launch of Phocus 2.5,” Peter Stig concludes, “Hasselblad continues to deliver upon its commitment to provide the world’s best camera systems to the world’s most demanding photographers.”
Phocus 2.5 for Mac is free of charge and available for download from the Hasselblad web site on May 19th 2010.
A current list of supported cameras is available here:
Apple File Support.
For more information after May 19th please visit the Hasselblad website at www.hasselblad.com.
Apple File Support.
For more information after May 19th please visit the Hasselblad website at www.hasselblad.com.
Your Comments
Please enable JavaScript to view the comments powered by Disqus.Phocus 1.0 from Hasselblad is a new generation of raw processor and camera control software. The aim of Phocus is to achieve absolute image perfection from the world’s largest raw image files. Phocus 1.0 for Mac is available now for download for registered users. A Phocus version for Windows is expected in Q3 of 2008.
Hasselblad Press Release
5/28/2008 Hasselblad is pleased to announce the launch of Phocus version 1.0, a new generation of raw processor and camera control software. Phocus, released today, has been specifically designed to provide optimum workflow for photographic professionals and to achieve absolute image perfection from the world’s largest raw image files. This powerful software toolbox will enable photographers to get more from both their photographs and their photography in general.
Phocus provides:
Uncompromising Image Quality
The new Phocus RAW processor provides the ultimate in processing quality for Hasselblad digital images, including:
• Digital lens corrections for color aberration, distortion and vignetting
(DAC I, II, and III)
• Hasselblad Natural Color Solution for perfect colors
• Moiré removal directly upon of raw data, preserving image detail
The new Phocus RAW processor provides the ultimate in processing quality for Hasselblad digital images, including:
• Digital lens corrections for color aberration, distortion and vignetting
(DAC I, II, and III)
• Hasselblad Natural Color Solution for perfect colors
• Moiré removal directly upon of raw data, preserving image detail
New Camera Controls
Phocus also provides special extended controls with which to operate your Hasselblad camera. These features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot.
Phocus also provides special extended controls with which to operate your Hasselblad camera. These features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot.
Leading Edge Moiré Removal Technology
With Phocus software, the moiré that can occur on even extremely high resolution images is effectively removed from your images. Phocus Moiré removal is automatically performed directly on the raw data, leaving image quality intact and eliminating the need to carry out special masking selections or other manual procedures, saving hours of tedious post-production work.
With Phocus software, the moiré that can occur on even extremely high resolution images is effectively removed from your images. Phocus Moiré removal is automatically performed directly on the raw data, leaving image quality intact and eliminating the need to carry out special masking selections or other manual procedures, saving hours of tedious post-production work.
Flexible Workflow
The Phocus GUI features easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as choice of import source, browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more.
The Phocus GUI features easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as choice of import source, browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more.
New Metadata (GPS, etc)
The extended metadata included in all Phocus images provides for accurate and detailed cataloguing and indexing, easy image management, and includes added GPS data functionality in order to allow a range of new functions. Phocus links GPS data directly to Google Earth, for example, making geographic reference a snap and image storage and retrieval much easier.
The extended metadata included in all Phocus images provides for accurate and detailed cataloguing and indexing, easy image management, and includes added GPS data functionality in order to allow a range of new functions. Phocus links GPS data directly to Google Earth, for example, making geographic reference a snap and image storage and retrieval much easier.
Perfect Viewing Quality
The Phocus Viewer uses all the advanced features contained in Phocus to deliver image viewing quality that matches every detail of what you will see later in Photoshop.
The Phocus Viewer uses all the advanced features contained in Phocus to deliver image viewing quality that matches every detail of what you will see later in Photoshop.
In addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection.
Availability
Phocus is available for download for registered users.
Phocus is available for download for registered users.
Phocus For Mac
A comprehensive Phocus User Manual is included, and for an easy overview a Training Tutorial video in QuickTime format is part of the Phocus package.
A Phocus version for Windows is expected in Q3 of 2008.